The New Beautiful.
The Spring colour campaign is an annual, three week muti-channel, muti-territory campaign to celebrate and currate the best make up launches for Spring 2014.
Historicaly, the colour book has been a supporting peice designed soley to supplement the product display in store. It showcases beautiful model images alongside tutorials that enable consumers to recreate and adapt the looks at home. This year, we also included large, full page still shots that fully exploit the colour and texture of the luxury products we showcased.
This is the first year that the book was produced and mailed to 44k consumers in both the UK & US, and has enjoyed an unprecedented response rate - three times higher than anticipated, Thereby creating a new and highly profitable income stream for the business.